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News and events
Don't miss the latest news from the U‑Power world. Find out about events, trade shows and new collections.
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Latest Updates
- Events
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Read more u-power at safety 2026: innovation and protection at the core of the next generation of footwearJune 10, 2026
U-Power at Safety 2026: Innovation and Protection at the Core of the Next Generation of Footwear
U‑Power will participate in Safety 2026, one of the leading international events dedicated to occupational health and safety, organized by the American Society of Safety Professionals (ASSP), taking place from June 15–17 at the Anaheim Convention Center in California.
- Events
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Read more u-power at atlanta shoe market 2026: italian design engineered for the u.s. workwear marketJanuary 27, 2026
U-Power at Atlanta Shoe Market 2026: Italian Design Engineered for the U.S. Workwear Market
- Events
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Read more nsc congress safety & expo 2025.September 10, 2025
NSC Congress Safety & Expo 2025.
U‑Power takes center stage in the USA
- Events
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Read more nsc safety congress & expo - september 16-18, 2024September 05, 2024
NSC Safety Congress & Expo - September 16-18, 2024
- News
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Read more new u-power campaign advertisement is tinged with suspenseSeptember 25, 2023
New U-Power campaign advertisement is tinged with suspense
U‑Power's new fall media campaign with Gerard Butler and John Travolta is coming soon
- News
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Read more john travolta new hollywood testimonial u-powerJuly 27, 2023
John Travolta new Hollywood testimonial U-Power
U‑Power team gets new testimonial alongside Gerard Butler in new media campaign
- News
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Read more new tv advertisement starring gerard butler is on airNovember 02, 2022
New TV advertisement starring Gerard Butler is on air
The new campaign has already been a huge success: watch it on TV!
- News
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Read more new u-power campaign advertisement: backstage with gerard butlerOctober 27, 2022
New U-Power campaign advertisement: backstage with Gerard Butler
A preview of the backstage of the advertisement that will air on October 30 with the new international testimonial
- News
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Read more gerard butler for u-power: here's the new media campaignOctober 19, 2022
Gerard Butler for U-Power: here's the new media campaign
U‑Power aims high with new international testimonial coming straight from Hollywood
- News
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Read more gerard butler is the new international face of u-powerMay 31, 2022
Gerard Butler is the new international face of U-Power
New prospects at U‑Power: straight from Hollywood comes Gerard Butler and opens a look overseas
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