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News and events
Don't miss the latest news from the U‑Power world. Find out about events, trade shows and new collections.
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Latest Updates
- Events
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Read more u-power at atlanta shoe market 2026: italian design engineered for the u.s. workwear marketJanuary 27, 2026
U-Power at Atlanta Shoe Market 2026: Italian Design Engineered for the U.S. Workwear Market
- Events
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Read more nsc congress safety & expo 2025.September 10, 2025
NSC Congress Safety & Expo 2025.
U‑Power takes center stage in the USA
- Events
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Read more nsc safety congress & expo - september 16-18, 2024September 05, 2024
NSC Safety Congress & Expo - September 16-18, 2024
- News
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Read more new u-power campaign advertisement is tinged with suspenseSeptember 25, 2023
New U-Power campaign advertisement is tinged with suspense
U‑Power's new fall media campaign with Gerard Butler and John Travolta is coming soon
- News
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Read more john travolta new hollywood testimonial u-powerJuly 27, 2023
John Travolta new Hollywood testimonial U-Power
U‑Power team gets new testimonial alongside Gerard Butler in new media campaign
- News
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Read more new tv advertisement starring gerard butler is on airNovember 02, 2022
New TV advertisement starring Gerard Butler is on air
The new campaign has already been a huge success: watch it on TV!
- News
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Read more new u-power campaign advertisement: backstage with gerard butlerOctober 27, 2022
New U-Power campaign advertisement: backstage with Gerard Butler
A preview of the backstage of the advertisement that will air on October 30 with the new international testimonial
- News
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Read more gerard butler for u-power: here's the new media campaignOctober 19, 2022
Gerard Butler for U-Power: here's the new media campaign
U‑Power aims high with new international testimonial coming straight from Hollywood
- News
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Read more gerard butler is the new international face of u-powerMay 31, 2022
Gerard Butler is the new international face of U-Power
New prospects at U‑Power: straight from Hollywood comes Gerard Butler and opens a look overseas
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