U‑Power at Atlanta Shoe Market 2026: Italian Design Engineered for the U.S. Workwear Market

U-Power will exhibit at Atlanta Shoe Market 2026, one of the most established and influential trade events dedicated to the North American footwear industry. The show represents a strategic opportunity to strengthen the brand’s presence in the United States and to connect directly with U.S. retailers, distributors, and industry professionals.

A Strategic Platform for the U.S. Footwear Industry

Atlanta Shoe Market is widely recognized as a key business hub where seasonal collections, commercial strategies, and purchasing decisions for the U.S. market take shape. With more than 80 years of history, the event continues to play a central role for brands operating in the American and North American footwear ecosystem, offering a focused and business-driven environment.

Where to Find U-Power

U-Power will be exhibiting in the Grand Ballroom of the Renaissance Waverly Hotel, one of the show’s main venues, designed to encourage direct dialogue, high-quality meetings, and effective networking among industry professionals.

U-Power Booths: #5309 – #5315

At the booth, U-Power will present a selection of safety footwear solutions developed specifically for the U.S. market, designed to meet local regulations, work environments, and performance expectations.

Safety Footwear Built for American Workers

The collections on display reflect U-Power’s approach to modern safety footwear, combining protection, comfort, and performance for everyday professional use. Particular focus will be given to solutions incorporating Infinergy® technology, designed to enhance cushioning, energy return, and comfort throughout long and physically demanding workdays.

This technology helps absorb impact and actively return energy with each step, supporting responsiveness and reducing fatigue—key benefits for workers in sectors such as logistics, warehousing, services, and light-duty industrial applications.

Innovation, Comfort, and Italian Design

U-Power’s presence at Atlanta Shoe Market highlights an ongoing commitment to research and development, focused on improving the working experience through advanced product design. The footwear presented is built around four core principles:

·       High safety standards, compliant with applicable U.S. and international regulations

·       All-day comfort, designed for extended wear

·       Advanced, lightweight, high-performance materials

·       Distinctive Italian design, a defining element of the brand’s identity

Italian design represents U-Power’s design culture—where ergonomics, aesthetics, and functionality converge—applied to products engineered specifically for the needs of the U.S. workforce.

Engaging with the U.S. Market

Atlanta Shoe Market provides U-Power with a valuable opportunity to engage directly with U.S. buyers and partners, exchange insights, and observe evolving trends within the American safety and workwear sector. It is a key moment for strengthening relationships and supporting the brand’s long-term growth strategy in the United States.

Looking Ahead

U-Power’s participation in Atlanta Shoe Market 2026 reinforces the brand’s commitment to delivering market-specific solutions, combining Italian design with performance-driven engineering. A clear step forward in supporting the evolution of professional safety footwear for the North American market.