Gerard Butler for U‑Power: here's the new media campaign

For the new Fall 2022 Media Campaign, U-Power presents all the latest innovations with an exceptional testimonial: Gerard Butler.
The award-winning actor represents the authentic spirit of the U-Power man in values, professionalism, spontaneity and charisma.

The new four-week Media Campaign will begin on October 30 with a TV Advertisement that will be released in different formats (60, 30, 20 seconds ) and will be featured in major sports newspapers.

THE CAMPAIGN WILL BE DISTRIBUTED AS FOLLOWS:

TV SPOT
Oct. 30 to Nov. 26
Mediaset, Sky, La7, Discovery Channel
and DAZN during the 13th, 14th and 15th day of the championship.

SPOT TV
Oct. 30, 2022 9 p.m.
Simultaneously on Mediaset networks.
Rete 4, Channel 5, Italia 1

PRESS CAMPAIGN.
La Gazzetta dello Sport, Corriere della Sera,
the Corriere dello Sport and Tutto Sport.

U-POWER GOLDEN SHOE AWARD CAMPAIGN
from october 24 to october 29

STRIP THE NEWS
Advertisement featuring Diletta Leotta visiting U-Power's laboratory
where new technologies are born and where the U-Power Golden Shoe Award was born.

DISCOVER GERARD'S OUTFIT

The actor, inside the TV advertisement wears some garments from the collection including:

• Wink: the brand new graphene padded jacket with high thermoregulation capabilities;




• Horizon: stretch pants made of U-4 Way Stretch fabric, a fabric that moves with the body offering a high level of comfort;




• Matt: the ultralight shoe from the Red Leve range/assortment.

A LEADING FACE

A winning combination, that between Gerard Butler and U-Power, which sends a strong message to the entire work shoes and workwear market reconfirming the Brand's leadership position throughout Europe.

The collaboration between the Scottish actor and U-Power marks the beginning of a new phase of affirmation that combines the brand's values with the distinctive traits of the roles portrayed in Gerard's career, from King Leonidas in "300" to the most engaging roles in "P.S.: I Love You" and "Attack on Power."

We are looking forward to presenting the new campaign, and we are sure that the advertisement will captivate you and keep you glued to the screen.