John Travolta new Hollywood testimonial U‑Power

It is with great pride that U-Power announces the addition of a new Hollywood movie icon to its testimonial team: John Travolta.

For the first time in film history, the Hollywood Star with two Best Actor nominations at the Academy Awards and winner of the Golden Globe and Emmy Awards, will join U-Power's already well-known testimonial, Gerard Butler, on set.

U-Power, a leader in work shoes and workwear, is thus consolidating its communication strategy in Italy and Europe and targeting overseas markets through a new world-renowned testimonial.

John Travolta, star of iconic films such as "Saturday Night Fever," "Grease" and "Pulp Fiction," represents all the values that have always characterized the U-Power spirit: passion, determination and friendliness, well summed up in the pay-off "Don't Worry, Be Happy."

The new advertising campaign, which will air in October 2023, will involve all active media channels in Italy and Europe, from television, print media and social media.

John and Gerard will join the already established presence of Diletta Leotta and Charles Leclerc, testimonials of the brand and protagonists of U-Power's media content.

We are looking forward to presenting you the new Campaign and we are sure that the extraordinary visual alchemy created by John and Gerard will win you over.

U-Power, where passion leads to success!