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Home โ€ขNews and Events โ€ข New U-Power campaign advertisement is tinged with suspense

New Uโ€‘Power campaign advertisement is tinged with suspense

Uโ€‘Power's new fall media campaign with Gerard Butler and John Travolta is coming soon

September 25, 2023
Il nuovo Spot della campagna U-Power si tinge di suspense

We already announced it to you: John Travolta is the new U-Power testimonial alongside Gerard Butler in the brand new TV advertisement that will air on major TV channels starting in October.


An integrated media campaign that will run simultaneously in Italy, France, Spain, Germany, the UK, the Netherlands and Poland and features the two Hollywood stars together for the first time on screens.


The new TV advertisement is called " Undercover spies " and its plot is action-packed and humorous, a spy story in which the real stars are work clothes and safety shoes.


Two undercover spies (or almost!), in the eternal struggle between "good guys and bad guys" and a twist...


U-Power shoes
#Troppocomfortable!



You will be able to see the new Media Campaign on major TV networks, print media and U-Power's Social profiles.



TV ADVERTISEMENT - Long video 150"
TIMEOUT 1 SPECIAL ONE POSITION


On the occasion of the Champions League match
Inter - Benfica | October 3, 2023



TV SPOT
From October 8 to 28, 2023


MEDIASET - DAZN - LA7 - SKY - DISCOVERY CHANNEL


MEDIASET | 180,000,000 contacts
DAZN | 35,000,000 contacts
LA7 | 40,000,000 contacts
SKY | 42,000,000 contacts
DISCOVERY CHANNEL | 40,000,000 contacts



PRINTED PAPER.
October 8 to 28, 2023


LA GAZZETTA DELLO SPORT - CORRIERE DELLO SPORT -
TUTTOSPORT - CORRIERE DELLA SERA


LA GAZZETTA DELLO SPORT | 3,510,000 readers - 240,000 copies
CORRIERE DELLO SPORT | 1,500,000 readers - 110,000 copies
TUTTOSPORT | 850,000 readers - 69,100 copies
CORRIERE DELLA SERA | 2,000,000 readers - 300,000 copies



SOCIAL MEDIA
October 8 to 28, 2023


INSTAGRAM - LINKEDIN - TIKTOK - FACEBOOK -
TWITTER - YOUTUBE



Don't miss the new Integrated Media Campaign to see John and Gerard in their new role as spies, together and in a world exclusive on screens only for U-Power!


Find out all the latest U-Power news!

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