U‑Power presents Red Stratos with Ronaldinho: when safety becomes… Stratospheric

There is a moment when technology meets energy.

A moment when lightness, performance and safety stop being just technical features and become real sensations, step after step.

From that moment comes Red Stratos, the new revolution by U-Power.

To tell this story, the brand chose a global icon who perfectly represents talent, freedom of movement and spectacle: Ronaldinho, one of the most beloved footballers in the history of the game.

From March 22, for four weeks, the new TV campaign will air in Italy and Spain with a simple and powerful message:

“U-Power new Red Stratos, simply… stratospheric.”

Red Stratos represents much more than a new work shoe: it is a technological leap forward in the world of safety footwear.

Designed to deliver maximum lightness, energy and protection, Red Stratos completely redefines the experience of those who wear safety footwear every day.

The new sole, inspired by the running world, is incredibly lightweight and engineered to return energy with every step, while maintaining high performance over time.

This innovation is combined with U-Power’s distinctive safety technologies:

• nanofiber toe cap

• anti-perforation midsole

• anti-slip technology

The result is remarkable:
an extremely safe and incredibly lightweight shoe, weighing only 450 grams, designed to ensure outstanding comfort even after many hours of work.

“With Red Stratos we wanted to go beyond the traditional limits of safety footwear,” says Franco Uzzeni, President of U-Power.

“We created a shoe that combines protection, technology and comfort in a way never seen before. The collaboration with Ronaldinho perfectly represents the spirit of this collection: energy, lightness and extraordinary performance.”

For the launch of the collection, U-Power chose an ambassador capable of embodying these values.

“In football, lightness and freedom of movement make the difference,” says Ronaldinho.

“When I tried Red Stratos I immediately felt the same sensation: comfort, energy and great lightness. It is truly… a stratospheric shoe.”

With Red Stratos, U-Power continues to push the boundaries of innovation, bringing sports-inspired technologies and unprecedented performance to the world of work footwear, to offer professionals what really matters: safety, comfort and freedom of movement.