Official U.S. Launch: a new strategic milestone

U-Power’s presence in Denver went far beyond a typical trade show appearance: it was the official introduction of the U-Power brand to the United States. The company showcased an exclusive selection of safety footwear designed specifically for the American market, fully compliant with local regulations and user needs.

The launch was highly anticipated and received with great interest from distributors, end-users, and industry professionals — all drawn to U-Power’s innovative approach and dynamic design, which have set the brand apart in the European landscape for years.

REDLION AND REDFIT LINES FEATURING INFINERGY® TECHNOLOGY TAKE CENTER STAGE

At the booth, American visitors experienced firsthand the performance and comfort of the RedLion and RedFit lines, both equipped with Infinergy® technology developed in collaboration with BASF.
This proven technology remains at the cutting edge of the industry, offering outstanding energy return, reducing fatigue, and enhancing worker well-being throughout the workday — a feature that particularly impressed visitors seeking high-performing, durable, and most importantly, comfortable footwear.

The models on display — all designed to meet U.S. market standards — highlighted U-Power’s ability to combine comfort, protection, and style, even in a highly competitive environment like North America.

A NEW ADVENTURE FOR U-POWER

The enthusiastic response at NSC Denver confirms the span reception of the Italian brand in a new, yet strategic, market.
For U-Power, this trade show marks the beginning of a growth journey in the United States, with the clear goal of offering American professionals the same level of innovation, quality, and reliability that has made the company a leader in Europe.

With this official launch on American soil, U-Power opens a new phase of its international expansion — laying the foundation to become a point of reference in the safety footwear sector in the U.S. as well.