U‑Power reconfirms itself as official sponsor of Atalanta

The partnership between U-POWER and the Bergamo team is reconfirmed.

After the prime season, U-POWER is reconfirmed as the official sponsor for the 2019/2020 season as well.

It is July 3 news of the confirmation of the new U-POWER sponsorship for the 2019/2020 season.

The red lion of U-POWER will be featured on the team's official jersey again this year.

1. NEW SOCCER SEASON SERIE A: U-POWER RECONFIRMS ITSELF AS SPONSOR ATALANTA

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NEW SOCCER SEASON SERIE A: U-POWER RECONFIRMS ITSELF AS SPONSOR ATALANTA

Following its successful prime season as the official sponsor ofAtalanta BC, U-POWER is proud to announce that it has reconfirmed its partnership with the Bergamo-based team as its second official sponsor for the 2019/2020 season as well.
The news was given on July 3 at Il Roof Garden Restaurant San Marco in Bergamo where the team's new jersey was presented.
The first jersey, with black-blue stripes, features a new range/assortment that promotes greater grip and a fabric that is both shiny and matte depending on movement.
The second uniform, on the other hand, is - as per tradition - white with the inclusion of a black and blue stripe at the top and the running DEA logo.
U-POWER 's red lion will be present again this year on the team's official jersey, at heart level, for both the Serie A Tim championship and the Coppa Italia.
The 2018/2019 season has been full of success and stimulation for both Atalanta and U-POWER, and we are confident that the new season will be an opportunity to achieve even bolder goals.
In addition to the specifically football-related successes, we also like to mention the hilarious prank played on the team on the occasion of April 1, for which the slogan "brick-brick-brick" ("training is done in the yard...") became famous.
A resounding success in viewership also confirmed by winning at the NC Awards.
It is in this spirit of innovation and pursuit of new opportunities that the U-POWER brand is on the market every day. And it is for the quality of its safety shoes and workwear that the brand is appreciated throughout Europe, ranking among the industry leaders.
Work shoes U-POWER style Dea, dedicated to the Bergamo team and launched last year on the market, is therefore reconfirmed as more relevant than ever!

ATALANTA and U-POWER, together to give the best.Always!