U‑Power official sponsor Atalanta for the 2018/2019 season

U-POWER has officially become the Official sponsor for the 2018/2019 season.
The U-Power brand will therefore be present on the team's jerseys.
An agreement born in just one meeting, arising from a total harmony nate with President Antonio Percassi and his son Luca.

From this year U-POWER becomes Official Sponsor of Atalanta.
A new collaboration that will certainly offer numerous opportunities for both U-POWER and the Bergamo team.

And, to celebrate the event, DEA was born: the new safety shoes dedicated to Atalanta.

1. U-POWER OFFICIAL SPONSOR ATALANTA: A COLLABORATION FULL OF OPPORTUNITIES

Read all the details about the new U-POWER/ATALANTA partnership.

U-POWER OFFICIAL SPONSOR ATALANTA: A COLLABORATION FULL OF OPPORTUNITIES

U-POWER has officially become Official sponsor for the 2018/2019 season ofAtalanta and our Company is proud to make the announcement.

An agreement born in just one meeting, arising from a total harmony nated with President Antonio Percassi and his son Luca. Many are the characteristics that unite us with the Bergamo team, starting from the history of the respective Companies to the spirit of innovation and determination.

The U-Power brand will therefore be present on the shirts of the team, which will be engaged on three different fronts: Serie A, Europa League and Tim Cup. An agreement reached with great satisfaction on the part of both parties and which lays the foundations of a collaboration that, we hope, will be long-lasting.

The team's CEO says of us, "As soon as we were about to finalize the agreement with U-Power, I was near the stadium to see the work we are doing in the UBI grandstand, where there will be the new Hospitality area, and crossing a builder with shoes, in fact, branded U-Power, I asked him how they were and whether they could be considered a top-of-the-line quality product as had been described to us. His answer was clear and concise: they are excellent! There, then I realized that what we were about to conclude would be a very good agreement."

For U-Power, every day is considered a space full of opportunities, to be seized and developed. A young brand, ours but one that, under the leadership of the Novara-based Uzzeni family, has today become a reality appreciated throughout Europe, specializing in the production of work shoes but not only (our product range also extends to workwear) positioning itself among the leaders in the production of safety footwear.

And it is precisely with a view to the opportunities that every day holds for us that U-Power is pleased to announce the launch of a safety shoe dedicated specifically to Atalanta.It is called Dea and reconfirms all the quality features that distinguish the RedLion® range/assortment.They are lightweight, designed for prolonged comfort.Ultra nylon uppers and soft suede leather that echo the team's black/blue colors.
Atalanta and U-Power, together to give the best.Always!