Atalanta spot wins at NC Awards

The "BRICK-SHAPED-BULL" spot is blowing up on the Web and winning the top prize at the NC AWARDS.

A genius stunt by the Runway Communication Agency, in collaboration with Havas Media and Global Brand Communication.

A genius prank, the one devised by Runway Communication Agency, which, thanks to the collaboration with Havas Media and Global Brand Communication has gone viral and wins at the NC AWARDS
Yes!

"Brick-kick-brick" hit the mark and wins the "2019 preview " award - ADC Group at the 2019 NC AWARDS.

1. U-POWER TAKES THE FIELD WITH ATALANTA AND INVENTS A NEW TRAINING SYSTEM

Read the news and learn more about it!

U-POWER TAKES THE FIELD WITH ATALANTA AND INVENTS A NEW TRAINING SYSTEM

U-POWER is proud to share this award, which is the result of synergy with the entire Atalanta team and a credit to the creativity of the Runway communication agency, with all of you.
The spot is a genius stunt for a very funny April Fool 's joke to theAtalanta team, of which U-POWER is an official sponsor, and for which it provided the safety shoes needed for...the new "workout in the yard"!

A workout that, moreover, seems to have brought good luck to the team, given the excellent results!
The spot saw the involvement of players, including Papu Gomez, Andrea Masiello, José Luis Palomino, Pierluigi Gollini, coaches and Ilaria Fratoni.

It was an immediate success in terms of views on Youtube and Social Media and was talked about a bit everywhere: sportmediaset.it, lapresse.it, juvenews.eu, stadionews.it, Eco di Bergamo, just to name a few.
A special thanks, therefore, to all those who collaborated for the success of the spot: to the players and the entire Atalanta Team; to the Runway Communication Agency; to the U-POWER team and its external collaborators; to all of you who have - in fact - confirmed the success of this spot ; and to the NC AWARDS jury for awarding us the "2019 Preview" prize.
U-POWER, always one step ahead!