Help Diletta Leotta find the U‑Power man.
Who is the U‑Power man? Get involved: it could be you!!!
If you haven't seen the new U-POWER spot with Diletta Leotta yet, now is the time to watch it with us and help Diletta find the U-POWER man.
And, who knows...it might just be you!!!

Watch the video, read the article and get involved: the U-POWER Man could be you!
Find out how to participate in the challenge: get involved!

Once again this year, the U-Power style stands out and is always more overwhelming!
And, this time, it involved the beautiful Diletta Leotta, the absolute star of the latest U-Power branded TV spot.
A very funny spot, in which Diletta makes her appeal to all workers wearing U-Power branded workwear and work shoes: "Guys help me find the U-Power man! U-Power, I will find you!!!"
The concept of the new spot is totally focused on Bonnie who gets breathless once she meets the U-Power Man. But what happened, who is the U-Power Man?
Simple, the U-Power man could be you!!!
But why?

Because Bonnie is looking for the man who represents all the values of the U-Power Brand and any one of us could be the man she is looking for, provided, however, that we have some ben characteristics.
But which ones?
The U-POWER Man is:
A positive person: he is sunny and always smiling;
He is resourceful and never backs down: when there is a need, he is there!
A cooperative person: he always helps his fellow workers;
Loves beautiful things and, therefore, wears U-Power when he works.
If you recognize yourself in this description, take the challenge and get involved: the U-POWER Man could be you!!!
What do you need to do to participate in the challenge?
Follow these simple steps:
Start by following U-Power and Diletta Leotta's Social profile;
Wear a piece ofU-Power workwear;
Make a funny story on Instagram and shout to the world that the U-Power Man looking for Diletta is you, but...be original: show Diletta how U-POWER you are!!!
When you've recorded the video, post it on Instagram stories tagging U-Power and Diletta Leotta and two of your friends and use #trovaluomoupower;
For the most original videos, there will be some bells and whistles!
We all want to know who the U-Power Man is: let's help Diletta find him!
So, are you ready?
Get involved and accept the challenge!
Follow the rules just described and, mind you: be original!
Show Bonnie how U-POWER you are!!!
Kick off the challenge!!!
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