Help Diletta Leotta find the U‑Power man.

Who is the U‑Power man? Get involved: it could be you!!!

September 05, 2020


If you haven't seen the new U-POWER spot with Diletta Leotta yet, now is the time to watch it with us and help Diletta find the U-POWER man.


And, who knows...it might just be you!!!







Watch the video, read the article and get involved: the U-POWER Man could be you!





Find out how to participate in the challenge: get involved!








Once again this year, the U-Power style stands out and is always more overwhelming!
And, this time, it involved the beautiful Diletta Leotta, the absolute star of the latest U-Power branded TV spot.
A very funny spot, in which Diletta makes her appeal to all workers wearing U-Power branded workwear and work shoes: "Guys help me find the U-Power man! U-Power, I will find you!!!"



The concept of the new spot is totally focused on Bonnie who gets breathless once she meets the U-Power Man. But what happened, who is the U-Power Man?



Simple, the U-Power man could be you!!!



But why?





Because Bonnie is looking for the man who represents all the values of the U-Power Brand and any one of us could be the man she is looking for, provided, however, that we have some ben characteristics.



But which ones?



The U-POWER Man is:



  • A positive person: he is sunny and always smiling;


  • He is resourceful and never backs down: when there is a need, he is there!


  • A cooperative person: he always helps his fellow workers;


  • Loves beautiful things and, therefore, wears U-Power when he works.




If you recognize yourself in this description, take the challenge and get involved: the U-POWER Man could be you!!!



What do you need to do to participate in the challenge?



Follow these simple steps:



  1. Start by following U-Power and Diletta Leotta's Social profile;


  2. Wear a piece ofU-Power workwear;


  3. Make a funny story on Instagram and shout to the world that the U-Power Man looking for Diletta is you, but...be original: show Diletta how U-POWER you are!!!


  4. When you've recorded the video, post it on Instagram stories tagging U-Power and Diletta Leotta and two of your friends and use #trovaluomoupower;


  5. For the most original videos, there will be some bells and whistles!




We all want to know who the U-Power Man is: let's help Diletta find him!


So, are you ready?


Get involved and accept the challenge!
Follow the rules just described and, mind you: be original!


Show Bonnie how U-POWER you are!!!



Kick off the challenge!!!

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