Brilliant April Fool's joke done at Atalanta: did you see it too?

We had the prime warnings since early morning, when a few stories appeared here and there on Social Media on Instagram posted by users. Photos and stories from the page of the Gazzetta dello Sport that reported the news of "changes taking place" and "new aria." Then, as the hours passed, came the news...

Atalanta changes training method and prepares
for the challenge against Bologna
with on-site workouts and u.lite u-power safety shoes!

1. INGENIOUS APRIL FOOL'S JOKE AT ATALANTA: VIDEO GOES VIRAL ON THE WEB!




2. RED LION SAFETY SHOES STAR OF THE PRANK

Find out how the idea of this funny prank to the Bergamo team was born.

INGENIOUS APRIL FOOL'S JOKE AT ATALANTA: THE VIDEO DEPOPULATES THE WEB!

Atalanta changes training method and prepares
for the challenge against Bologna
with workouts on site and u.lite u-power safety shoes!

The news is being spread in "La Gazzetta dello Sport," "Tuttosport" and the "Corriere della Sera" as early as the prime of the morning: what is going on? Some questions arise...

And here it is that, in addition to the print media, videos and news on YouTube and Social Media involving the team's players including Papu Gomez, Andrea Masiello, José Luis Palomino and Pierluigi Gollini with the involvement of Ilaria Fratoni are being disseminated throughout the day. Atalanta is also spreading the news on its website, as is U-POWER.

Web users "went crazy" to see how things would unfold and immediately interacted with over a million reactions!

A genius stunt, that of the April Fool 's Day at Atalanta, born from the creativity of the Runway Communication Agency, in collaboration with Havas Media and Global Brand Communication. And, of course, with the participation of U-POWER, the team's official sponsor, which provided everyone with safety shoes for training on site.
On the other hand, the city of Bergamo is famous for being the home of bricklayers and many construction workers!

A well-executed prank that achieved viewing results on YouTube and Social Media that went beyond expectations-an incredible success!

But it was talked about on sportmediaset.it, on lapresse.it, on juvenews.eu, on stadionews.it just to name a few and, of course, on theEco di Bergamo.

In addition, the new type of workout in the pipeline with u.lite u-power work shoes seems to have worked excellently, given the 4-1 result obtained against the Bologna team, allowing the Bergamo team to rise in the rankings and confirm its competitiveness.

RED LION SAFETY SHOES STAR OF THE JOKE

But what are the safety shoes worn by the players in this unusual training session?

Well, considering the physical exertion and fatigue accumulation of a workout in the yard, we couldn't help but propose the U-POWER shoes from the RED LION range/assortment that restore strength with every step.

How, we'll tell you right now!

The RED LION range/assortment uses Infinergy® Technology, the prime expanded TPU designed by BASF Group, a leader in chemistry.
BASF started from the needs of the running world and developed a new material by combining foams consisting of closed particles with those of thermoplastic polyurethanes.
By introducing an insert of this new material into safety footwear, we were able to transform traditional cushioning into dynamic cushioning with a guaranteed effect of lightness, freedom of movement, reduced fatigue and musculoskeletal disorders.
The result is soft, dynamic cushioning that returns positive energy-the energy that is stored in the foot's phase of movement and that the sole returns by pushing the foot forward.

In fact, more than 55% of energy returned with each step!!!

This revolutionary technology combined with the recognized quality of materials used by U-POWER has resulted in a range of work shoes that ensures high work performance and a high level of performance.

To Atalanta, U-POWER has dedicated a specific style inspired by the team's colors and featuring its logo on the upper:

DEA

DEA is the work shoe from the RED LION range/assortment, withInfinergy® technology , in low S1P SRC safety rating, lightweight and comfortable, with ultra-breathable black nylon upper, soft blue suede leather with Atalanta Bergamasca Calcio logo and padded nylon gusset.
The coolness of this work shoes is ensured by the breathable Wingtex air tunnel lining and anatomical footbed made of soft polyurethane that is breathable and antibacterial.
Protection is provided by the lightweight Airtoe Aluminium toe cap with breathable membrane and the totally "metal free" anti-puncture footbed. The compact PU sole is abrasion-resistant, oil-resistant, slip-resistant and antistatic.

What other safety shoes have been provided to coaches, staff and players?

The RED LION line is wide and varied, offering low-top shoes and high-top shoes that protect the ankle, in a wide range of colors for "Him" and "Her."
Of course, it being April, the team wore lightweight and super breathable styles suitable for the spring season, such as:

YELLOW

Ultra-breathable nylon upper in black and soft gray suede, with yellow side bands and laces.
Infinergy® technology for energy recovery and comfort provided by Wingtex breathable air tunnel lining and anatomical footbed made of soft polyurethane that is breathable and antibacterial.
The Artoe Aluminum toe cap with breathable membrane ensures lightweight footwear, while stability is protected by the abrasion-resistant, oil-resistant, slip-resistant and anti-static outsole.
S1P SRC protection standard.

SUMMER

Designed for prolonged foot comfort with ultra-breathable Airnet® and soft suede upper in gray and fluo green side bands.
S1P SRC safety standard and multifunctional heel for improved grip on any surface.
Infinergy® technology that returns over 55% energy with every step and soft PU foam.
Lightweight and lasting comfort with ultra-breathable lining and anatomical, antibacterial footbed.
Save & Flex PLUS totally "No Metal" Puncture resistance system.

In short, despite the unusual hard work on the construction site, the team with u.lite u-powers on their feet, went on the safe side!

U-POWER: Don't worry, be happy!

Watch the video!