U‑Power presents new TV campaign with Diletta Leotta

The new U-Power campaign is inspired by last year's TV Spot from which a challenge to help Diletta Leotta find the U-Power Man had started, and becomes its sequel.

The spot presents the ideal image of theU-Power Man, who is represented by the many categories of workers the Brand caters to, offering a complete outfit starting from safety shoes to work pants; from warm and soft sweatshirts and knitwear to the brand-new hybrid jacket.

A range/assortment of innovative and technologically advancedwork shoes and workwear, all to be discovered!

The campaign will air in Italy, France, Spain, Germany and Great Britain with the following schedule:

• ITALY: starting 3/10 for 5 weeks | Mediaset networks and Dazn | Corriere dello Sport, Tuttosport, La Gazzetta dello Sport;

• FRANCE: starting 4/10 for 4 weeks | TF1 and M6;

• SPAIN: starting from 4/10 for 4 weeks | Publiespaña, Antena 3 and Pulsa;

• GERMANY: starting 4/10 for 4 weeks | Pro 7, RTL, Kabel 1, Sky, DMAX, Visoon, Sport 1, Pro 7 Maxx, RTL2, TELE 5, N-TV, RTL Nitro, K1 Doku;

• GREAT Britain: starting 4/10 for 4 weeks | ITV.

Let's discover together the Top of the line products presented in the spot.

1. SPOCK: THE BRAND NEW HYBRID JACKET FROM THE FUTURE RANGE/ASSORTMENT




2. ALIEN AND JUPITER: THE NEW LONG-SLEEVE T-SHIRT AND FULL-ZIP SWEATSHIRT FROM THE FUTURE AND ENJOY RANGES/ASSORTMENTS




3. ATOM: THE U-4 WAY STRETCH PANT THAT FOLLOWS THE BODY'S MOVEMENTS




4. RYDER AND DUKE: THE NEW SAFETY SHOES FROM THE RED 360 RANGE/ASSORTMENT

SPOCK: THE NEWEST HYBRID JACKET FROM THE FUTURE RANGE/ASSORTMENT

Spock is the newest hybrid jacket to join U-Power's Future range/assortment.

A newly developed full-winter jacket with a quilted down torso and hood with seamless technology and a purely Italian design, ideal for both work and leisure.

We are talking about a water-repellent, breathable and windproof jacket that is extremely versatile and provides freedom of movement for arms and shoulders, perfect for those doing dynamic work in cold or medium-temperate environments.

The central zipper is waterproof, while the hood is fixed and adjustable. Nylon inner lining and soft microfleece ensure protection from the vento and retention of warmth on the skin.

This jacket, equipped with two large zippered front pockets and a waterproof zippered chest pocket, is enhanced with an interior screen print, fluo piping on the back and tone-on-tone U-Power logo.

The bottom is shaped while the cuffs are elasticized.

Spock is available in Deep Blue, Black Carbon and Asphalt Grey.

ALIEN AND JUPITER: THE NEW LONG-SLEEVE T-SHIRT AND FULL-ZIP SWEATSHIRT FROM THE FUTURE RANGE/ASSORTMENT

The new long-sleeve T-Shirt and work sweatshirt styles presented in the TV spot are the Alien style and the Full-zip Jupiter sweatshirt from the Future and Enjoy ranges/assortments.

Let's see them in detail!

ALIEN

Alien is a four-season long-sleeve T-Shirt in 100% cotton, with a slim-fit and ribbed collar.

The style is available in different colorways with contrasting "lion's head" screen print and U-Power logo embroidered in outline.

Available colors:

• Black Carbon with Yellow fluo print;




• Deep Blue with Orange fluo print;




• Asphalt Grey with fluo Green print;




• Grey Fuchsia with Fuchsia fluo print.

JUPITER

Jupiter is the brand new full-zip sweatshirt with adjustable hood available in three different color options with contrasting fluo color interior.

The central closure is waterproof and is embellished with U-Power logo screen print and stretch piping inserts.
Pockets are patch pockets with oblique entry, while cuffs and bottom are in elastic ribbing.

Jupiter is available in versions:

• Deep blue with Orange fluo interior;




• Black Carbon with Yellow fluo inside;




• Asphalt Grey with Green fluo interior.

ATOM: THE U-4 WAY STRETCH PANT THAT FOLLOWS THE BODY'S MOVEMENTS

Atom is the must-have work pants from the Performance range/assortment made of U-4 Way Stretch fabric that moves simultaneously in 4 directions to follow all body movements for maximum comfort and freedom of movement.

These work pants are extremely comfortable, durable and soft against the skin. They are water-repellent, breathable and quick-drying.

The accentuated back yoke and elastic waistband with concealed adjustment ensure an excellent fit, while the numerous pockets ensure the garment's functionality:

• Two large front pockets;




• Side tool pocket;




• Multifunctional pocket with concealedbadge holder;




• Two toggle pockets with easy entry;




• Two zippered pockets at the side pocket and right front pocket.

The style features heel pad with reinforcement made of durable 600D polyoxford, triple stitching, scratch-resistant button and IKK zipper.

Atom is available in Black Carbon, Asphalt Grey Green, Asphalt Grey, Deep Blue, Dark Green and Fuchsia Grey(Lady range/assortment).

RYDER AND DUKE: THE NEW SAFETY SHOES IN THE RED 360 RANGE/ASSORTMENT.

If you are looking for a technologically advanced safety shoe, the red 360 range/assortment is literally a concentration of technology!

30 proposals that can meet every need for protection, safety and taste.

But what styles are presented in the new Spot?

Ryder - S1P SRC ESD safety rating.

These low-top, lightweight and comfortable safety shoes inS1P SRC ESD safety rating with ultra-breathable nylon upper and soft suede leather that make them lightweight and breathable, suitable for all seasons.

In addition to the Infinergy® insert, which provides more than 55% more energy return with each step, Ryder features an anti-shock, waterproof and breathable heel counter with Shield technology that improves grip and increases ground adherence, reducing the stress of small bumps and pressures.

The other major innovation is the presence of a collar with Lycra® fiber fabric that accommodates the foot like a sock, with an enveloping feel and prolonged comfort.

And, of course, the lightweight aluminum Airtoe toe cap and the Save & Flex Plus totally "Metal Free" anti-puncture footbed cannot be missed.

Breathability is ensured by theWingtex air tunnel lining , while the presence of two eyelets, one at the ankle and the other at instep height, make it easier for the foot to enter the shoe, further increasing comfort and practicality.

DUKE - S3 SRC CI ESD safety rating.

These work shoes have the same technical features as theRyder model but mount a water-repellent upper made of natural tumbled nubuck leather, making them ideal for the winter season.

Duke is suitable in all work areas and especially for mason, carpenter, plumber, electrician, painter, trucking and logistics, general laborer, carpenter.

In short, for all categories of workers featured in the new spot together with Diletta Leotta!

So... don't miss the chance to watch the new U-Power Spot on TV and discover all the new styles at the Red Lion Points nearest you!

U-Power, always one step ahead!