U‑Power with Play2Give for sports and solidarity

Play2give is theinitiative that stems from different associative experiences, the National Hip Hop Asd, New Dreams As d, and New Dreams Association, which decide to unite with the aim of strengthening the solidarity and social results and give new life to the 40-year history of the National Italian Singers Association.

U-Power, which has always been attentive to social issues and has an innate passion for sports, could not miss it and supported the initiative as a sponsor.

Play2give is a group of Milanese rappers and producers, talents, artists, musicians, singers, TV personalities, influencers and social stars who have chosen to combine sport with their image to increase awareness of social problems in the local area and to be creators of concrete actions in favor of the communities.

An incredibly successful initiative that tells stories of life and hope every week from a soccer field, through passion for sports and sharing.

Here are some viewing figures on Social Media:

Instagram

• Over 100 stories posted by talents Zw Jackson, Jpata, Junior Cally and Moreno with over 4 million views.




• More than 250k views and over 20k likes from publishing reels and posts from Play2give profile.

YouTube

• Zw Jackson 's YouTube channel has nearly 1 million subscribers, averaging over 440k views per video for each of the 27 videos and an over 11 million views.

TikTok

• Over 40 pieces of content posted by Zw Jackson, Jpata, Manfre, Fratino, and the official Play2give channel that have recorded over 22 million views and 3 million likes.

Twitch

• Weekly presence on the Twitch OCW channel, a web reference for the world of soccer(over 105k subscribers), with highlights of Sunday matches and over 200k users.

Play2give has carried out numerous solidarity events and projects and we are glad to have been able to contribute to this fantastic initiative because where there is solidarity and positivity, U-Power is there!

Don't worry...be happy, with U-Power.