U‑Power triumphs at the "55th Key Awards" with "Undercover Spies": a success of safety and style

TV spot wins at Media Key Awards nominations in the LIFESTYLE & Security category

November 29, 2023
upower vince il premio media key

We are delighted to announce with great excitement that U-Power Group has achieved an extraordinary milestone at the"55th KEY AWARDS."


The "Undercover Spies" TV spot won the hearts of the jury at the Media Key Awards nominations, triumphantly winning the prestigious Family Lifestyle & Security category.


The project, which starred renowned actor John Travolta and the iconic figure of Gerard Butler (in his second spot with U-Power), was produced in collaboration with Visionworks Agency and the Movie Magic International production company.


This marriage of talents resulted in a masterpiece that captured the attention and acclaim of the jury, winning the well-deserved award.


The creative concept and strategy adopted proved to be a winner, managing not only to entertain the audience with the participation of two major movie stars, but also to effectively and engagingly convey the crucial issue of workplace safety.


This is not only a triumph for U-Power, but a tangible commitment to help make every work environment safer.


The award at the "55th KEY AWARDS" is an honor for which we are grateful, underscoring our ongoing commitment to communication excellence across Europe.


We thank the jury for recognizing our dedication to safety and quality, continuing to lead the industry with innovation and creativity in our future projects.

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