U‑Power tells its story on "Pole Position," hosts Denny Mendez

U-POWER had the pleasure of being a guest on Pole Position, the news segment of Business24, hosted by Denny Mendez, where the stories of great Brands are told in a simple and quick way.

Denny Mendez introduces Franco Uzzeni, President, and Michela Uzzeni, Workwear Product Manager, with the company's motto "Don't worry, be happy," representative not only of the company's philosophy but of a real way of living the customer experience.

U-Power tells the story: attention to detail, the development of innovative technologies and the use of increasingly cutting-edge materials are the three key points in the development of the Brand's work shoes and workwear ranges/assortments.

But what really makes U-Power a powerhouse in the accident prevention market?

Let's find out at Pole Position!

U-POWER TELLS THE STORY AND AMBITIONS OF THE UZZENI FAMILY

U-Power is told as the story of a family that has turned a passion into a job and made that passion the answer to the needs of numerous workers.

Franco Uzzeni, starting from a great passion of his, rallying, states:

" it isnot enough to have the best driver or the best aerodynamics ,
the best engine, the best mechanics or the best tires.
The project becomes a winner when
you have an overall package put together."

U-Power is the power we see today thanks to a well-detailed sales network, an easily recognizable product -just think of the "lion's head" logo-, the study and use of innovative technologies. But also thanks to a good marketing and communication strategy, which is developed through testimonials such as Diletta Leotta, and exciting, fun and playful commercials, able to clearly show how U-Power lives the relationship with its customers.

Special thanks go to Denny Mendez for telling our story at Pole Position and the audience that followed us.

If you missed the episode, click here.

U-Power, let's build a safe world together.