quality(100)format(avif)){kind=logo}
New U‑Power spring 2025 media campaign
Check out all the news for spring in the new TV spot
format(avif))
There's aria of spring in the U-Power house! Starting March 23, for four weeks, the new media campaign for Italy kicks off.
The new TV spot will feature the revolutionary Red Ego range of safety shoes, designed to offer the ultimate in light weight and comfort.
Key to this innovation is the sole made of EVA Extract Essence, a new generation material that provides resilience, comfort and unprecedented lightness. Thanks to the rubber tread, these shoes resist contact heat (HRO), while the FiberToe toe cap makes them completely metal free.
Don't miss the new Media Campaign on major TV networks, radio and U-Power's social profiles.
TV SPOTS
March 23 to April 12, 2025
MEDIASET - DAZN - SKY - DISCOVERY CHANNEL - La7
MEDIASET | 180,000,000 contacts
DAZN | 35,000,000 contacts
SKY | 42,000,000 contacts
DISCOVERY CHANNEL | 40,000,000 contacts
La7 | 30,000,000 contacts
CONNECTED TV
On major streaming platforms
March 23 to April 19, 2025
SOCIAL MEDIA
From March 23 to April 19, 2025
INSTAGRAM - TIKTOK - FACEBOOK
LINKEDIN - X - YOUTUBE
format(avif))
NewsMarch 11, 2026U-Power presents Red Stratos with Ronaldinho: when safety becomes… Stratospheric
format(avif))
NewsJanuary 14, 2026U‑POWER GROUP SPA confirms the EcoVadis Gold Medal 2025 and ranks among the top 5% worldwide for ESG performance
format(avif))
NewsDecember 12, 2025Franco Uzzeni presents the "Best Performance of the Year" award to Lautaro Martínez at the Gazzetta Sports Awards 2025
format(avif))
format(avif))
format(avif))
quality(80)format(avif))
quality(80)format(avif))
quality(80)format(avif))