U‑Power presents new media campaign with Diletta Leotta

At U-Power, spring is loaded with news: starting April 18 for four weeks, the new media campaign for Italy starring Diletta Leotta kicks off.

It is a campaign at the center of which we see the latest in workwear and work shoes, including Red Leve, the range of ultralight safety shoes.

The campaign will air on several networks, including.

• Mediaset;




• SKY Sport;




• LA7;




• Striscia la Notizia;




• Discovery Channel.

The spot will also be visible during the two semifinals and the final of the Champions League and during the 34th, 35th, 36th, and 37th day of the championship visible on DAZN.

But that's not all: several releases also appear in major newspapers such as La Gazzetta dello Sport, Corriere della Sera, Corriere dello Sport and Tutto Sport.

Wear spring on your feet with U-Power.