Home •News and Events • U-Power fires up the engines: the Red Ego spot is back on TV with Formula 1 and MotoGP 2025!

U‑Power fires up the engines: the Red Ego spot is back on TV with Formula 1 and MotoGP 2025!

Get ready to see the spot that combines performance and passion, airing during the most exciting race weekends of the year

May 15, 2025

upower campagna media red ego f1 motogp 2025

Great news for all motorsport fans! U-Power is back on TV for the most anticipated world championships: the 2025 Formula 1 and MotoGP.

After the great success of the last campaigns, U-Power is excited to return to TV, this time treading the high-speed stage with Formula 1 and MotoGP. These sports representexcellence, technology and the constant search for performance, values intrinsic to U-Power's DNA.

The Red Ego spot, starring Diletta Leotta, emphasizes the importance of using work shoes that are high-performance, safe and, above all, comfortable, designed for anyone who doesn't want to compromise. Just like the drivers who will give their all to win every race and win the title, U-Power is committed to offering products that exceed expectations in terms of comfort and protection.