U‑Power becomes a partner of the club 1. FC Nürnberg

U-Power, Europe's leading manufacturer and marketer of work shoes and workwear, is pleased to announce an important new partnership:
We are now the official partner of 1. FC Nürnberg, one of the most traditional clubs in German soccer.

This strategic partnership marks an important step in our growth strategy for the German market.
Through close cooperation with 1. FC Nürnberg we strengthen our brand presence and promote common values such as passion, commitment, tradition and future orientation.

Franco Uzzeni, president and CEO of U-Power, said, "We are very pleased to start this journey with such an established and respected club as 1. FC Nürnberg.
This partnership is the prime step in an investment strategy that starts right at the heart of the region: among the fans, the community, and the sport."

The U-Power logo will be ben visible in the Max-Morlock Stadium and on the club's official channels. Our partnership includes joint marketing actions at the local level, with which we want to reach people.

With this sponsorship, U-Power confirms not only its international growth strategy, but also its strong commitment to sustainable development in the regions where it operates.