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U‑Power and Runway win Touchpoint Video Strategy award
U‑Power Golden Shoe award winning project at Touchpoint Awards 2022
November 30, 2022
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The2022 edition of Touchpoint Awards Strategy has just concluded in Milan, and U-Power is proud to announce that the U-Power Golden Shoe Award project created together with theRunway agency was the winner of the "Video Strategy" award.
The project, starring Diletta Leotta - U-Power's historical ambassador -, was awarded for its video communicative ability that, with great sympathy, tells the Brand through those who daily wear U-Power products and embody its values of professionalism and attitude in work activities.
The creative conception and the strategy adopted made it possible to entertain the audience and, at the same time, raise awareness of the always highly topical issue of safety at work.
An important recognition for which we are grateful and which confirms U-Power's ongoing commitment to communication.
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