U‑Power and Havas Group in an interview with Touch Point Channel

U-Power tells its story to Touch Point Channel through the voice of Michela Uzzeni, the company's project marketing manager, in an interview with Annalisa Spuntarelli, chief client officer of Havas Media Group.

Over the past five years, U-Power and Havas Group have taken the Brand to the world in a development that goes well beyond the imaginable.

Safety shoes and work shoes and workwear have entered the homes of Italians - and not only - with outstanding testimonials such as Diletta Leotta and Gerard Butler, proving that everyone can be the U-Power Man, the everyday professional.

Added to this important communication was the establishment of Red Lion Points throughout Europe, geolocated on the U-Power website to make it easier for workers to find their nearest dealer.

Fundamental to this unique partnership was the Company's intuition and the Agency's listening, which, combined with innovative tools and technology, took a product considered "cheap"-like work shoes-to a higher level in Italy and Europe.

The Brand's innovations, such as the Infinergy system, have been enhanced by major advertising campaigns on TV and social media to reach a wide audience.

U-Power has broken the mold and pushed the boundaries of the industry, thanks to the invaluable support of Havas, with courage and passion, targeting an audience of all ages, with special attention to young people through technology and social.

If you missed the interview, click here to watch it!

U-Power, the vanguard of accident prevention.