U‑Power and Diletta Leotta still on TV on the occasion of the Italian Cup

Get ready to experience the unmistakable energy of the Red Ego spot again

April 18, 2025
campagna media upower red ego coppa italia 2025

U-Power and Diletta Leotta again on TV during the semifinals and final of the Italian Cup 2025. Get ready to experience again the unmistakable energy of the Red Ego spot, which will accompany the most intense emotions of Italian soccer.


After the great success of the current media campaign, U-Power is excited to return to TV bringing a message of safety, quality and design to every Italian home.


The Red Ego spot, starring Diletta Leotta, emphasizes the importance of work shoes that are high-performance, safe and, above all, comfortable, designed for those who never compromise. Just like the teams on the field who will give their all to win the coveted cup, U-Power is committed to offering products that exceed expectations in terms of comfort and protection.



TV SPOTS
April 23-24, 2025 - SEMIFINALS.
May 14, 2025 - FINAL


CHANNEL 5 | 10,000,000+ contacts



PRESS
april 23-24, 2025 | may 14-15, 2025


LA GAZZETTA DELLO SPORT - CORRIERE DELLO SPORT

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