New U‑Power campaign spot is tinged with suspense

We already announced it to you: John Travolta is the new U-Power testimonial alongside Gerard Butler in the brand new TV spot that will air on major TV channels starting in October.

An integrated media campaign that will run simultaneously in Italy, France, Spain, Germany, the UK, the Netherlands and Poland and features the two Hollywood stars together for the prime time on screens.

The new TV spot is called " Undercover spies " and its plot is action-packed and humorous, a spy story in which work clothes and safety shoes are the real stars.

Two undercover spies (or almost!), in the eternal struggle between "good guys and bad guys" and a twist...

U-Power shoes
#Troppocomfortable!

You will be able to see the new Media Campaign on major TV networks, print media and U-Power's Social profiles.

TV SPOT - Long video 150"
TIMEOUT 1 SPECIAL ONE POSITION

On the occasion of the Champions League match
Inter - Benfica | October 3, 2023

SPOT TV
October 8 to 28, 2023

MEDIASET - DAZN - LA7 - SKY - DISCOVERY CHANNEL

MEDIASET | 180,000,000 contacts
DAZN | 35,000,000 contacts
LA7 | 40,000,000 contacts
SKY | 42,000,000 contacts
DISCOVERY CHANNEL | 40,000,000 contacts

PRINTED PAPER.
October 8 to 28, 2023

LA GAZZETTA DELLO SPORT - CORRIERE DELLO SPORT -
TUTTOSPORT - CORRIERE DELLA SERA

LA GAZZETTA DELLO SPORT | 3,510,000 readers - 240,000 copies
CORRIERE DELLO SPORT | 1,500,000 readers - 110,000 copies
TUTTOSPORT | 850,000 readers - 69,100 copies
CORRIERE DELLA SERA | 2,000,000 readers - 300,000 copies

SOCIAL MEDIA
October 8 to 28, 2023

INSTAGRAM - LINKEDIN - TIKTOK - FACEBOOK -
TWITTER - YOUTUBE

Don't miss the new Integrated Media Campaign to see John and Gerard in their new role as spies, together and in a world exclusive on screens only for U-Power!

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