New U‑Power media campaign fall 2024

Autumn has arrived at U-Power! Starting Oct. 6, for five weeks, the new media campaign for Italy kicks off.

Diletta Leotta, star of the TV spot, will present the ultra-lightweight safety shoes from the Red Leve range/assortment and the latest in high-tech workwear: Wink and Wall, respectively the jacket and the vest with graphene padding, a material with unique technical properties. Horizon, on the other hand, is a winter jogger fit, designed to offer comfort and functionality even in the coldest conditions.

Don't miss the new Media Campaign on major TV networks, print media and U-Power's Social profiles.

TV SPOTS
October 6 through November 9, 2024

MEDIASET - DAZN - SKY - DISCOVERY CHANNEL

MEDIASET | 180,000,000 contacts
DAZN | 35,000,000 contacts
SKY | 42,000,000 contacts
DISCOVERY CHANNEL | 40,000,000 contacts

TV SPOT - Long video 60"
On the occasion of the program "The Mole"
from 29/10 to 03/12, every Tuesday

PRINTED PAPER.
October 6 to November 9, 2024

LA GAZZETTA DELLO SPORT - CORRIERE DELLO SPORT -
TUTTOSPORT - CORRIERE DELLA SERA

LA GAZZETTA DELLO SPORT | 3,510,000 readers - 240,000 copies
CORRIERE DELLO SPORT | 1,500,000 readers - 110,000 copies
TUTTOSPORT | 860,000 readers - 69,100 copies
CORRIERE DELLA SERA | 2,030,000 readers - 300,000 copies

SOCIAL MEDIA
From October 6 to November 9, 2024

INSTAGRAM - TIKTOK - FACEBOOK -
LINKEDIN - TWITTER - YOUTUBE

Don't miss the new Media Campaign and find out all the new U-Power news!