New U‑Power media campaign

The brand new spot in the U-Power house starring Diletta Leotta is about to go on air!
Starting October 26, for four weeks, the new media campaign for Italy starts.

The new TV Spot features VERVE, HULL and TREK: the new workwear that combines performance and style.
Three garments (jacket, sweatshirt and pants) that combine advanced technology, absolute comfort and contemporary design, designed to offer freedom of movement, protection and style in every situation.

DEON and the Red EGO range/assortment: energy, lightness and safety

The focus of the new collection is also on footwear, with the DEON, the flagship sneaker of the Red EGO range/assortment.

Made with a laser-worked stretch U-Knit upper , FiberToe toe cap and EVA and rubber outsole, the DEON provides lightness, comfort and safety in every movement.
Its sporty design and electric blue color make it instantly recognizable, a symbol of the U-Power philosophy: combining technical performance and unmistakable style.

Next to DEON, the Red EGO range offers numerous styles that meet the needs of every professional, all breathable, with maximum comfort and lightness.

Don't miss the new Media Campaign on major TV networks, radio and U-Power's social profiles.

TV SPOTS
October 26 through November 22, 2025
MEDIASET - DAZN - SKY - DISCOVERY CHANNEL - La7

MEDIASET | 180,000,000 contacts
DAZN | 35,000,000 contacts
SKY | 42,000,000 contacts
DISCOVERY | 40,000,000 contacts
La7 | 30,000,000 contacts

THE WHEEL OF FORTUNE

November 02 to November 9, 2025

The Wheel of Fortune | 65" long video

CONNECTED TV
On major streaming platforms
Oct. 26 to Nov. 22, 2025

SOCIAL MEDIA
From October 26 to November 22, 2025
INSTAGRAM - TIKTOK - FACEBOOK
LINKEDIN - X - YOUTUBE

PRINT

LA GAZZETTA DELLO SPORT | 3,510,000 readers
CORRIERE DELLO SPORT | 1,500,000 readers
TUTTO SPORT | 860,000 readers