John Travolta new Hollywood testimonial U‑Power

It is with great pride that U-Power announces the addition of a new Hollywood movie icon to its team of testimonials: John Travolta.

For the first time in film history, the Hollywood star with two Best Actor Oscar nominations and winner of the Golden Globe and Emmy Awards will join U-Power's already well-known testimonial, Gerard Butler, on set.

U-Power, a leader in work shoes and workwear, thus consolidates its communication strategy in Italy and Europe, and targets overseas markets through a new world-renowned testimonial.

John Travolta, star of iconic films such as "Saturday Night Fever," "Grease" and "Pulp Fiction," represents all the values that have always characterized the U-Power spirit: passion, determination and sympathy, ben summed up in the pay-off "Don't Worry, Be Happy."

The new advertising campaign, which will air in October 2023, will involve all active media channels in Italy and Europe, from television, print media and social media.

John and Gerard will join the already established presence of Diletta Leotta and Charles Leclerc, testimonials of the brand and protagonists of U-Power's media content.

We look forward to presenting you the new Campaign and we are sure that the extraordinary visual alchemy created by John and Gerard will captivate you.

U-Power, where passion leads to success!