WE HAVE THE ONE
WHAT'S FOR YOU

Whether it's shoes or clothing, we guide you to the ideal product for your industry in just a few clicks.

Select your country
Select your country and your preferred language
Home News and Events Double-digit growth and looking to the future

Double-digit growth and looking to the future

U‑Power bets big on Germany: strategy details revealed in interview with Schuhkurier

January 22, 2025
upower punta forte sulla germania i dettagli sulla strategia

Italian safety footwear giant U-Power, in an exclusive interview with Schuhkurier, announced double-digit growth forecasts for 2025, surpassing 300 million euros in sales. This result consolidates the company's leadership position at the European level and is based on a winning strategy focused on innovation, sustainability and partnership with small and medium-sized enterprises.


Germany, a key market for U-Power, plays a key role in this growth. The company is investing significantly to strengthen its presence in the German territory and offer business partners increasingly competitive and innovative solutions.


The year 2024 was full of new developments, with the introduction of as many as five new product ranges/assortments characterized by attractive designs and cutting-edge technologies. With its 23 industrial patents, U-Power confirms its vocation for innovation and research. In parallel with innovation, the company confirms its commitment to sustainability. With an investment of more than 25 million euros in the new, fully automated logistics center in Paruzzaro, U-Power ensures efficient resource management and a rapid response to customer needs. In addition, the company pioneered the industry with the launch of the first zero-carbon safety shoes and is preparing to meet the new challenges of sustainability in line with CSRD directives.


U-Power's success is the result of a winning strategy based on partnership with small and medium-sized businesses. The company has grown with its customers, offering high quality products, comfort and design, in a highly competitive market.


With steady growth, continuous innovation, and a strong commitment to sustainability, U-Power looks to the future with great confidence. The goal is to consolidate its leadership in Europe and become the benchmark for all those looking for high-quality, comfortable safety shoes.


Read the full article in the second 2025 issue of Schuhkurier.

Related articles

News
December 12, 2025

Franco Uzzeni presents the "Best Performance of the Year" award to Lautaro Martínez at the Gazzetta Sports Awards 2025

News
December 03, 2025

Christmas Kit U-Power 2025

Events
November 12, 2025

Düsseldorf | November 4-7, 2025

News
October 17, 2025

New U-Power media campaign

Events
September 24, 2025

Préventica Bordeaux | October 14-16, 2025

Events
September 22, 2025

Artibat, Rennes October 22-24, 2025

More from the U‑Power World