Double-digit growth and looking to the future

U‑Power bets big on Germany: strategy details revealed in interview with Schuhkurier

January 22, 2025
upower punta forte sulla germania i dettagli sulla strategia

Italian safety footwear giant U-Power, in an exclusive interview with Schuhkurier, announced double-digit growth forecasts for 2025, surpassing 300 million euros in sales. This result consolidates the company's leadership position at the European level and is based on a winning strategy focused on innovation, sustainability and partnership with small and medium-sized enterprises.


Germany, a key market for U-Power, plays a key role in this growth. The company is investing significantly to strengthen its presence in the German territory and offer business partners increasingly competitive and innovative solutions.


The year 2024 was full of new developments, with the introduction of as many as five new product ranges/assortments characterized by attractive designs and cutting-edge technologies. With its 23 industrial patents, U-Power confirms its vocation for innovation and research. In parallel with innovation, the company confirms its commitment to sustainability. With an investment of more than 25 million euros in the new, fully automated logistics center in Paruzzaro, U-Power ensures efficient resource management and a rapid response to customer needs. In addition, the company pioneered the industry with the launch of the first zero-carbon safety shoes and is preparing to meet the new challenges of sustainability in line with CSRD directives.


U-Power's success is the result of a winning strategy based on partnership with small and medium-sized businesses. The company has grown with its customers, offering high quality products, comfort and design, in a highly competitive market.


With steady growth, continuous innovation, and a strong commitment to sustainability, U-Power looks to the future with great confidence. The goal is to consolidate its leadership in Europe and become the benchmark for all those looking for high-quality, comfortable safety shoes.


Read the full article in the second 2025 issue of Schuhkurier.

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