A story of style and inspiration: the U‑Power case history told to Don Bosco students

A step forward in the world of footwear: U-Power presents its latest creation that is already winning over sneaker enthusiasts around the world.
Matteo D'Errico and Matteo Mongini celebrate the media success of U-Power' s new U-Power Lifestyle-branded Urban range/assortment.

The new sneakers have captured attention since their market debut, gaining additional prominence thanks to John Travolta's exciting appearance at Sanremo.
Fashion enthusiasts and Don Bosco High School students were enveloped in the behind-the-scenes magic of Sanremo, thanks to the meaningful words of the two executives.

Mongini and D'Errico, in addition to previewing the new spot starring John Travolta and Diletta Leotta, captivated the students by recounting what happened during the evening in Sanremo: the managers made it clear that this is authentic media success, not a pre-packaged movement.
For his part, John Travolta confidently and determinedly addressed the controversy related to his performance of the "qua qua dance," with Urban range/assortment sneakers in the foreground.

But what is the secret behind the birth of the extraordinary range/assortment of shoes?
Six months ago, entrepreneur Franco Uzzeni decided to create his own shoe: a sneaker with exceptional comfort and 100% made-in-Italy design under the U-Power Lifestyle brand, equipped with Infinergy technology and an anti-slip sole.

But what happened: the prototype was so well liked that a dedicated production of 16 new styles of sneakers from the U-Power Urban collection was immediately nated.

For the first time in publicity, Diletta Leotta urges the look-conscious but also comfort-conscious public to openly go to the hardware store to buy the latest and must-have sneakers from the URBAN U-POWER range/assortment.

Diletta Leotta and John Travolta confirm the irresistible message to all consumers: the new U-Power Lifestyle range/assortment sneakers are #TooComfortable.

If you haven't seen the new TV Spot yet, we invite you to discover it on the main media channels.